like any year, we will have a strong attendance but I personally feel this year is a bit special for EMC, from SDS to All Flash Arrays (AFA’s), to hybrid clouds, the market is clearly changing, we each see it every day and it’s a lot of fun to be part of it all,

for your convenience, I put all the EMC sessions and /or sessions that has EMC employees presenting in , it may change a bit toward the actual date but here’s the rough list:

INF1864-SPO – Software Defined Storage – What’s Next?

There is a lot of disruption in the domain of storage and information persistence ranging from abstraction and automation through to how storage is architected.   New architectural models such as “software plus commodity hardware” and “gateways to cloud models” are changing the landscape.  Foundational technology such as NAND flash and post-NAND options are changing the way persistence models work.  New at scale analytic and application workloads and applications are driving new protocols and expectations.   Are you confused about the future of file, block, pNFS, Object storage, HDFS, iSCSI, FCOE and where to leverage flash as well as Virtual Volumes?  Well you are not alone.

While there has been a lot of focus on Software Defined everything, the detail of what is software defined storage (SDS) has been getting loads of attention as well.  In this session, we examine where we are today with SDS and what direction this may take in the not so distant future.  We’ll look at the near term – and the longer term – from architecture to foundational technologies, as well as what is the latest in the most advanced R&D labs and exotic use cases.

Being practical, we will review what options are available today with SDS, Flash, HDFS and other emerging technologies in the space of “information persistence” – and an eye towards Virtual Volumes. This session will help clear up some common confusion by looking at customers’ use of these technologies in practice.

There will be no marketing or product pitches in this session.  Instead we’ll focus on demonstrations of new capabilities and a sneak peek into what the future has in store for consumers of storage resources in the world of virtualization.

NET1861-SPO – Automating Networking and Security Services with NSX for vSphere and vCenter Orchestrator (vCO)

Speeding up full stack application deployment is the holy grail of private cloud environments. The setup of networking and security for an application has historically been a tough nut to crack. With NSX for vSphere along with vCO, that no longer needs to be the case. We will quickly describe the base NSX design that sets us up for automation. Then walk through an application deployment scenario, breaking down the automation setups as we go. We will discuss the NSX API’s, how best to use them in vCO, and dive into vCO workflow design. We’ll get into the details of automating the creation of an Edge Services Gateway for Routing and Load Balancing, as well as the use of the Distributed Firewall and the Distributed Logical Router. Network and Security services have historically been some of the most difficult pieces of application deployment to automate. This all changes with NSX for vSphere and vCenter Orchestrator.

EUC2712-SPO – The Impact of Flash on virtual servers, databases and virtual desktops workloads

Flash is fast, everyone understands that flash can completely revolutionize your virtual datacenters in ways that weren’t achievable before. This session will discuss, through real customer examples, the following four use cases:

  1. Virtual Servers – Are they a good candidate for leveraging an all flash array? What is the value add for both the production and development and test environments?
  2. Databases – Apart from performance, how else will your Oracle / MS SQL database benefit from the move to an all flash array?
  3. EUC using VMware Horizon 6 and Citrix XenDesktop – What were the historical challenges with designing and implementing VDI and streaming applications?  How did we overcome those challenges with an all flash array and what have we learned so far?
  4. Virtualized SAP environments – Can you finally give your developers enough landscapes to work on?


INF3014-SPO – Scriping and Programing Cloud Automation – How To Power Hour

Presented in an un-conference format and driven by audience entries on a whiteboard and live via Twitter, 3 experts in managing large scale VMware-related clouds will answer *your* questions on how to approach managemt using automation and tools. We’ll cover topics ranging from controlling backups with PowerCLI, deploying servers with tools like Puppet and vCenter Orchestrator, building performance collection with Python, and whatever else the audience can think of. This breakout will include both discussions of approaches, as well as recommendations for specific resources, toolkits, modules and the like to solve your problems. Be prepared to take notes and pictures as we whiteboard and discuss live.

INF1736 – Designing Next Generation Software-Defined Data Centers: A Panel with VMware Certified Design Experts

Successfully designing a next generation Software-Defined Data Center demands attention to details not present in “traditional” Data Center Virtualization. VMware Certified Design Experts Scott Lowe, Jason Nash, Matt Cowger, Josh Odgers, and Jonathan Kohler will lead a panel discussion on the design and architecture required to successfully implement and operate a Next Generation SDDC. The panel will answer your questions on topics such as storage, networking, security, compute, consumption, orchestration, automation, and much more.

SDDC2649 – AlwaysOn Meditech: Is Your EMR protected?

Learn how one of the world’s largest Meditech deployments is protected from a business continuity / disaster recovery standpoint. Technologies such as VMware Site Recovery Manager (SRM), RecoverPoint, SRDF/A, and consistency groups will be discussed. VMware, EMC, and Meditech have worked together to validate a solution for Meditech DR, hear from a customer how it works in the real world! Discussions for both Meditech versions 5.x and 6.x will be discussed. Understand the requirements for advanced capabilities such as being able to select a particular point in time for recovery.  Even if you rely on another EHR/EMR system, many of the principles discussed will apply. Meditech remains one of the top deployed EHR / EMR systems by healthcare customers today. However, many customers may be unaware of the best practices in handling both planned and unplanned downtime in the Meditech environment. For example, Meditech has a 7 page shutdown procedure for 6.x systems. During DR, would you like to automate the process to ensure best chance for a successful recovery? Learn how with VMware SRM and EMC replication technologies. Session Background: In December 2013, VMware and EMC published a whitepaper in conjunction with Meditech around validated recovery procedures for a Meditech environment. Even a small Meditech system can easily be 10+ VMs, #s vary for Category 1 -6 Meditech environments. This whitepaper included recommended recovery order for Meditech server roles, SRM best practices, tips to decrease recovery time, etc. • The session will cover the overview recommendations from this whitepaper and best practices developed in real world DR testing in a customer environment.

VAPP1314 – Scaling Your Storage Architecture for Big Data – How the Isilon Server Fits Well with Virtual Hadoop Workloads

This session goes through the big issues and problem statements with data for Hadoop. These are the potential triple replication of the input and output data, the high bandwidth requirements and the need to scale the storage independently of the compute layer as the system grows. These are problems that local direct attached-storage (DAS) storage has been positioned to solve in the physical world. This talk explains a set of three-four different architectures for storage underlying a Hadoop implementation, which includes DAS, but goes beyond that to show that you can have the benefits of centralized management with the bandwidth and scalability that you need for Hadoop. The talk will show a set of reference designs and will include a customer scenario, with a potential customer speaker. The talk concludes with a set of best practices derived from measurement work that has been done on the various storage approaches in the Big Data/Hadoop world. We give references to technical papers and sites where more information can be found.

VAPP2309-SPO – Reduce Your Business Risks and Lower Deployment Costs by Virtualizing SAP HANA

In the fall of 2013, and during the second phase of EMC’s 100% virtualized SAP project Propel, EMC IT was asked to install and accelerate the rollout of Business Planning and Consolidation (BPC) on HANA, SAP’s in-memory database. The timeline was set, the budget was exhausted, and additional staff resources were unavailable. If we were not able to deliver the solution, along with a mission critical SLA, it would disrupt enterprise planning and negatively affect downstream business programs. Despite some uncertainty in the vendor community we made the decision to virtualize BPC as a single instance VM on our production ESXi cluster, leveraging existing HA and DR facilities, server capacity, as well standard cloud architecture principles. We immediately built and released development instances to our users, allowing them to rapidly configure, test, and train on the new HANA technology. At the same time the standard VM build process was used to instantiate the production instance and setup its disaster recovery target. In less than three months the business was able to complete all phases of their project, with end result being a high performing and extremely stable HANA environment on Vsphere. The success of the program provided the confidence and experience that allowed us to embark on the next HANA deployment – a new business data warehouse (BW) on a scale-out HANA configuration.

VAPP1340 – Virtualize Active Directory, the Right Way!

The Active Directory infrastructure is considered very delicate, sensitive, and “special” in most Windows enterprise. Customers who have successfully virtualized the AD Domain Controllers tend to be less reticent about virtualizing any other workload in the enterprise. This session will provide education and re-assurance to the attendees that it is safe to virtualize their domain controllers. This session will aim to overcome common objections to virtualizing ADDS, instill confidence that VMware supports new VM GenerationID for cloning Windows Server 2012 domain controllers and help the attendees better understand the capabilities and limitations of the new safeguard feature in Server 2012.

SDDC1176-SPO – Ask the Expert vBloggers

Back for it’s 7th year at VMworld, Ask the Experts is back with an awesome panel of the industries top bloggers. In this session there are no powerpoints, no sales pitches and no rules! Experts in the industry are here to answer YOUR questions while having some fun in the process. Bring your topic, anything from Software-Defined Data Center, to End-User Computing to 3rd Platform Applications… Storage, Networking, Security. No question is off limits.

VAPP2272-SPO – Oracle 12c Multitenancy vs. OS-Level Virtualization (ala VMware vSphere): A Balanced Comparison

Oracle has been talking a lot about cloud of late. Multitenancy is a highly touted feature of Oracle 12c which (supposedly) enables the creation of a private database cloud. But does it really? OS-level virtualization (such as VMware vSphere) has been hugely popular for creating private database clouds for many relational databases, including Oracle. Will Multitenancy replace OS-level virtualization? Will Oracle take over the consolidation, virtualization, etc., of Oracle databases? In this session we compare and contrast Oracle 12c Multitenancy with OS-level virtualization. In our view, a hypervisor-based solution is the still the obvious way to go for several reasons: * VMware’s version of live migration (vMotion) is far more capable and flexible than Oracle’s equivalent offerings in this area. In particular, PDB / Multitenancy has no built-in live migration feature at all. In order to get close to what VMware provides, the Oracle customer must use client-side load balancing, which requires software changes on the development site. VMware vMotion simply works * Cloning a PDB is not a zero-downtime event. Oracle may eventually fix this, but cloning a running database using storage-based semantics, and mounting the resulting database onto a VM is still more seamless and simple than PDB cloning. * The cost of Oracle 12c Multitenancy licensing is far higher than VMware vSphere. In this session, we will explore the Oracle 12c Multitenancy feature in detail, look at how it works in both a physical and virtualized context, and make recommendations for creating an Oracle private database cloud. We will also present the results of performance / functionality testing showing live migration of VMs running Oracle with zero downtime and minimal performance impact.


SEC2296 – The Insider Threat and the Cloud: The Harsh Reality in the Wake of Recent Security Breaches

We have seen the biggest breaches in history over the last year with examples like Edward Snowden and large-scale breaches and theft of data at several major retailers. Whether you are worried about malicious employees, theft of personal data, or outside attackers stealing your intellectual property, insider threats are the number cause of breaches with significant impact to organizations. Virtualization and cloud infrastructure essentially concentrate compute, networking and storage onto a single software platform, thereby concentrating risk. What would happen if a malicious employee was a virtualization administrator or an outside attacker was able to steal the credentials of a company’s private or public cloud? Also, misconfiguration continues to be the number one cause of datacenter downtime. With concentrated environments like cloud and converged infrastructure, a simple mistake can affect hundreds or thousands of VMs, not just one. This panel will be comprised of a group of experts from VMware, EMC, Coalfire, and Forrester Research. The panel will discuss the dynamics driving organizations to move to the cloud and how insider threats can be amplified in cloud environments if not addressed proactively. In addition, the panel will discuss: 1) security as a key design point in the cloud; 2) threat identification and characterization for cloud-based operations; 3) proactive security controls to protect against insider threats; 4) monitoring to detect insider threats; and 5) data security to proactively reduce the effective threat surface.

SDDC3041 – Building ITaaS – A Self Service Framework for IT Administrators

Imagine a world where a Virtual Administrator could simply order a new blade or data store and in less than 1 hour an e-mail arrived confirming it had been added to the vSphere cluster.  Or a Database Administrator needs a new database server and simply orders it from a web page.  EMC IT built a private cloud to better meet the needs of the business, but now is using that powerful solution to make IT job easier and empower administrators to be self-sufficient.  This session will cover how we built this capability, using tools like vCloud Automation Center, vCloud Operations Manager and Puppet.  And offer a framework that anyone can use to deploy self-service for IT in their existing data center.








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